Login   Password      Forgot Password?  
Philanthropy is commendable, but it must not cause the philanthropist to overlook the circumstances of economic injustice which make philanthropy necessary.
-- Martin Luther King, Jr.
Study: African-Americans' usage of online and mobile TV platforms outpacing whites'
Posted | March 21, 2011 08:23 AM
Early results of Horowitz Associates, Inc.'s annual State of Cable and Digital Media -- Multicultural Edition 2011 study has just been released and reveal that, at least weekly, almost a third of urban consumers (31%) watch TV content via alternative platforms such as on a computer/laptop, on a mobile device/tablet, or streamed directly from the Internet to the TV through an "OTT" device such as an Apple TV, a Vudu Box, an Xbox, or a Blu-Ray DVD player.

Those who use alternative platforms for TV spend, on average, 15% of their viewing time on a platform other than traditional TV. This is in addition to time devoted to digital TV platforms such as DVRs and VOD.

African-Americans' use of digital media is particularly active, according to Horowitz's "State of Cable and Broadband Services" report early findings:

- 36% of Black consumers watch TV content on alternative platforms at least weekly versus 25% of White non-Hispanic urban consumers

- Incidence of weekly mobile TV viewing is highest among Black and Hispanic urban consumers: 14%, report at least weekly viewing, compared to 7% among White and 5% among Asian urban consumers.

- Data on TV viewing through a computer or laptop alone found that 17% of Blacks do so, versus 15% of Whites

- Approximately 61% of African-Americans surveyed report currently subscribe to cable, a slight increase over the 59% that reported cable subscriptions in 2009

More findings from this research will be revealed at next week's Multicultural Media Forum on Wednesday March 16th at The Roosevelt Hotel in New York City which runs from 8am-1pm. The event features a roster of research, media, and advertising executives who will address strategies for capturing and retaining audiences in multiplatform, multicultural America, and the important role of culturally relevant in-language content in serving the cross-platform needs of these audiences
 

Login or Register to DV Republic to post a comment

Register as a Citizen of the DV Republic
to have a voice in our online Public Square
and receive invitations to our offline events.
Battle of Algiers
Director Gillo Pontecorvo's 1966 movie The Battle of Algiers concerns the violent struggle in the late 1950s for Algerian independence from France, where the film was banned on its release for fear of creating civil disturbances.
- - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - -
Born and raised in New York City, Felipe Luciano has done pioneering work in fields ranging from community activism to media. As founder and chairman of the Young Lords Party, Luciano’s commitment to community empowerment, ethnic pride, and civil rights was pivotal in changing the color of politics, culture, and society from New York to Puerto Rico. In addition to his community activism, Luciano is highly accomplished in television, radio, music, poetry, journalism and stage productions.
This important new 30-minute documentary film by Tania Cuevas-Martinez and Lubna Khalid focuses on the current issues of racial profiling and hate crimes on the rise in the United States since September 11. "Haters," journeys through key historical periods and contains personal accounts from victims as well as interviews with prominent activists and theorists. Featuring spoken word by Suheir Hammad (currently performing in "Def Poetry Jam," the hot new cutting edge presentation of performance poetry on Broadway.)